Research, October 2026
What small offices search for when they want a CRM.
We measured 29 CRM search terms in the United States and India on 18 October 2026, from Google's own Keyword Planner. Eight things stood out.
10
Nobody searches for the promise
"crm that updates itself", "crm with call logging" and "crm for receptionists" returned no measurable searches in either country; "self updating crm" drew 10 a month. People search for the category and the office, then judge the promise.
2+50%
AI CRM is rising in both countries
"ai crm" reached 2,400 searches a month in the US (up 50% on a year earlier) and 880 in India (up 69%).
3+116%
Real estate CRM is moving to India
"real estate crm software" more than doubled in India to 1,600 a month while the same term fell 56% in the US to 2,400. "crm for real estate" rose 21% in India and fell 33% in the US.
4−56%
Professional office CRM searches fell in the US
"crm for law firms" fell 56% to 390 a month, "attorney crm" fell 90% to 170 and "crm for dentists" fell 72% to 110.
5+271%
More people look for a way off the big names
From small bases: "salesforce alternative" up 271% to 140 a month, "zoho crm alternative" up 550% to 140, and "pipedrive alternative" up 129% in three months to 260 (US).
650
Integrations are not searched for
"hubspot phone integration" drew 50 a month in the US and "clio integration" 30. Buyers look for the CRM first and check what connects later.
72,900
Hospital CRM more than tripled in India
"hospital crm" reached 2,900 a month in India, up 238% on a year earlier, against 110 in the US.
8+367%
Pipelines are on Indian buyers' minds
"sales pipeline software" rose 367% in India to 110 a month and 84% in the US to 320.
Every term we measured
Download the data as CSV| Search term | US a month | US, a year on | India a month | India, a year on |
|---|---|---|---|---|
| ai crm | 2,400 | +50% | 880 | +69% |
| crm for small business | 4,400 | −18% | 880 | +171% |
| free crm | 5,400 | −56% | 1,600 | −16% |
| crm for real estate | 4,400 | −33% | 2,400 | +21% |
| real estate crm software | 2,400 | −56% | 1,600 | +116% |
| crm for property managers | 590 | −33% | 90 | 0% |
| crm for law firms | 390 | −56% | 40 | −43% |
| attorney crm | 170 | −90% | 30 | −33% |
| legal intake software | 140 | −18% | 20 | −33% |
| crm for dentists | 110 | −72% | 70 | −57% |
| hospital crm | 110 | −72% | 2,900 | +238% |
| lead management system | 480 | −52% | 1,300 | 0% |
| contact management software | 1,300 | −75% | 170 | +57% |
| sales pipeline software | 320 | +84% | 110 | +367% |
| follow up crm | 320 | 0% | 30 | +400% |
| call logging software | 260 | −72% | 50 | +100% |
| crm for developers | 320 | −81% | 480 | 0% |
| headless crm | 260 | +256% | 70 | +125% |
| salesforce alternative | 140 | +271% | 40 | +200% |
| zoho crm alternative | 140 | +550% | 90 | +100% |
| pipedrive alternative | 260 | 0% | 30 | +67% |
| hubspot alternative | 170 | −33% | 30 | 0% |
| attio alternative | 90 | +57% | 20 | +200% |
| hubspot phone integration | 50 | −50% | 10 | 0% |
| clio integration | 30 | −82% | 10 | 0% |
| self updating crm | 10 | 10 | ||
| crm that updates itself | none | none | ||
| crm with call logging | none | none | ||
| crm for receptionists | none | none |
How it was measured
Google Ads Keyword Planner, historical metrics for each exact term, Google Search, English, with the United States and India read separately on 18 October 2026.
A month's figure is Google's rounded average for October 2025 to September 2026. "A year on" compares September 2026 with September 2025: two single months, so read the direction, not the decimals. "None" means Google returned no data for the term.
These are Google's market figures, not results from any ad account. Tieloom runs no ads.
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